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Wednesday, September 17, 2008

The Complete Idiot's Guide to MBA Basics



Author(s) : Tom Gorman
ISBN : 0028644492
Print Date : March 4, 2003
Pages : 432

This title features important topics to build MBA knowledge. Students and managers will learn about marketing, management skills, business operations, financial statements, product development, customer service, strategic planning, information management, and quality management.

Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.


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